Alpine Credits is proud to be the presenting sponsor of CKNW Kids’ Fund Pink Shirt Day!

This initiative aims to raise awareness of issues surrounded by bullying, as well as raise funds to support programs that foster children’s healthy self-esteem. In 2007, CKNW was inspired from an act of kindness in a small town in Nova Scotia, where a group of teenagers organized a high-school protest to wear pink in sympathy with a Grade 9 boy, who was bullied for wearing a pink shirt. Since then, this initiative has gained global attention and participation.

February 26, 2020 officially marks Pink Shirt Day and we encourage everyone to practice kindness not only on this day, but all year round.

Want to get involved and support this movement?


Have you secured your pink shirt to wear on February 26?