Alpine Credits' Blog

Canada’s newest hockey franchise has released their team’s name and logo. Sticking with their roots, Winnipeg’s NHL team will reclaim the name they abandoned when the team moved south of the border, to become the Phoenix Coyotes. The Winnipeg Jets will return to the skies, this time with a stronger tie to Canada’s aeronautical heritage.

The new logo features a silhouette of a CF-18 fighter jet. The jet sits atop a maple leaf encircled by a white circle and then a darker blue one. The two circles and maple leaf are a tribute to a classic crest worn by the Royal Canadian Air Force. The new logo stylizes the maple leaf, so the stem appears as jet exhaust. There is also an added point to the inner white circle that was not on the original RCAF crest.

The jet itself, forms an untraditional ‘W’. Like the retro stick-and-rink emblem of the Vancouver Canucks, the letter intended is not completely obvious at first glance.

The Jets also released a secondary logo that features wings, two sticks and the maple leaf. Like the primary crest, this symbol is heavily influenced by the emblems worn by RCAF pilots on their flight jackets.

The Winnipeg ownership group is hoping that Canadians across the country will identify with the new branding.

If your business is looking for a fresh feel, rebranding may be the answer. Hiring a design team and printing new marketing material can become an expensive endeavor. To help you with your costs, Alpine Credits can supply you with a credit loan. This capital can be used to give your business a modern face.

Invest in the future of your company by follow Winnipeg’s skyward lead.

Winnipeg's New Logo