Skywriting
If you are looking for new and creative ways to promote your business, try looking to the skies.
Last week Claritin, paid a skywriter to post the phrase, “LIVE CLARITIN CLEAR TODAY,” in the skyline above Toronto.
The project took five airplanes to write and cost the allergy company $5,500.
The exposure was priceless. Within seconds of finishing, hundreds of viewers had photographed the text, posted it to their Facebook walls and tweeted about it from their smartphones.
The Metro Newspaper published this sampling of the tweets that went out immediately after.
Besides the social media aspect, thousands of office workers, drivers and pedestrians saw the message first hand. You could never find better exposure!
If your business is looking for new promotional ideas, don’t let budget factors limit your potential. With a home equity loan, you can afford to hire creative minds to come up with new and engaging ways of advertising your product.
Put the name of your company in the mind of the consumer. Invest in new marketing techniques and reap the results.
The Sky is Your Medium
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