Let Them Eat… Nothing?
The new B.C. Place stadium, with its retractable roof, opened last Friday to mixed results. The Lions won, the roof stayed open, the field looked amazing, the JumboTron was breathtaking, but the concessions were atrocious.
With a $563-million-dollar overhaul, you would think some of the money would have been spent upgrading the vendors; the only visible improvement to the concessions was the addition of flat-screen televisions.
There were no new menu items or bar-like areas for casual drinking. The staff members working on Friday night were grossly unprepared for the crowds. The upper level vendors ran out of beer, snacks and ice before the end of the first quarter. And the lines were staggering, with many patrons waiting a whole quarter, just to be told the item they wanted was sold-out.
Unfed and thirsty fans left the stadium with only a bitter taste in their mouths.
The lesson: before you go improving the exterior, make sure you cover the basic needs, like feeding your cliental.
Fortunately, these are issues that the stadium can improve on without closing their doors. They will have to, if they want to keep both their soccer and their football fans happy.
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BC Place: Beautiful On the Outside
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